CJ Radio Group will soon have another new home.
Last week in Virden, a motion carried by its Town council has given CJ Radio Group the green light to proceed on opening a new radio station in the community.
The Virden station will become the fourth to open through the CJ Radio Group, with stations already operating in Swan River (CJ104), Winnipeg Beach (CJ107) and Neepawa (CJ97).
And the success of those stations, including Neepawa, has encouraged Gade to continue his radio group's growth.
“Our experience in Neepawa has definitely impacted our thoughts on other towns such as Virden,” Gade explained. “We've been able to achieve success in Neepawa through our coverage of local events, news and weather. We've become involved in countless community events and feel we have been able to make Neepawa stronger and more vibrant. We will of course look to do the same things in Virden and beyond.”
The radio man added that these smaller communities appeal to the CJ Radio Group because of the interesting news that needs to be covered.
“One of the neatest parts of building a local station outside of a big city is that you get to focus on things that never would have been on the radio before,” Gade noted. “From filling a pot hole to the opening of a new business, we have time to explore local happenings like no one else in radio.”
In 2010, a radio station made a pitch to Virden council wishing to operate a radio station in Virden.
It was received with positive interest at council.
The council has since carried a motion at its first October meeting of 2013 to grant Gade's Stillwater Broadcasting access to the Virden Water Tower for radio transmission to operate from.
Gade said in an interview with The Virden Empire-Advance, “We have the approval; the licensing is all in place. We would like to get going before it gets too cold."
The tower is going to be on the water tower at first, with plans to build a new tower outside of the town in the future.
The station, based in Swan River, is licensed by the CRTC and has until Oct. 14, 2014 to get CJVM 103.3 in Virden on the air, but it's clear the station hopes to launch sooner than that.
“We need to do some housekeeping on the Virden project with technical approvals for our temporary location,” Gade said in a follow-up interview. “That could be done within 30 days, or it may take a bit longer.”